The Rise (Literally and Figuratively) of The Drone
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When it comes to drones, I believe we are in the first half of the early adopters phase. People are seeing the use for drones, whether for commercial uses or personal entertainment, but there are not throngs of people rushing to buy drones either. I believe they are catching on for commercial use because people are becoming more and more used to seeing drone footage for other businesses, and want some for their own. For recreational use, I believe drones are catching on for the simple fact that, for many, flying a drone is fun. They allow regular people to fly up and see views only helicopter pilots are accustomed to seeing, and you get this view for much less than a helicopter costs. When it comes to the Diffusion of Innovations, I personally don't believe the drone has much farther to go. Unlike smartphones or laptops, the uses of a drone are not useful to everyone. Not everyone needs aerial footage of something, not does everyone think that flying a drone is a good pastime. For me, as I begin to enter into the media field, I am very excited about the future of drones. It opens up a whole new realm for production that wasn't easily accessible before now, and the possibilities will continue to improve overtime. But, having said that, I know that not everyone shares my excitement for drones. Drones are a useful tool for anyone who wants to learn how to use them, but they are not a tool that everyone needs to learn how to use.
Links: https://www.theguardian.com/technology/2019/dec/02/drones-used-to-deliver-parcels-to-remote-alpine-villages
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